(Toledo, OH) The University of Toledo is drawing some laughter for a prank that took over the Internet.
UT sent out a tweet this past weekend that said they would change their mascot from Rocky the Rocket to the animated ogre Shrek if they got 500,000 retweets.
The stunt quickly caught the attention of the national media, including ESPN, "USA Today" and "Sports Illustrated" before the tweet was deleted. University officials say it was fun until it became a distraction.
Copyright and trademark rules also may have played a part in the viral prank's quick demise.