California Governor Gavin Newsom has signed a bill giving student athletes the right to sign endorsement deals to profit from their image, likeness, and name. This new law is an attack on the long standing NCAA regulations against student athletes being paid by outside firms while playing. The bill was signed in a special online episode of The Shop, the LeBron James show set in a barbershop, The governor has said he was contacted by university presidents and athletic boosters who urged him to veto the bill but he felt strongly that it addressed racial, gender and economic injustices.
James himself said he was strongly in favor of the law citing his own experience as an example. LeBron said if he had gone to college he and his mother would not have been able to profit from the millions the college would have made from his attendance and talent.
Is this just opening a can of worms for college athletics or is it long overdue? Will female athletes be able to profit now during their college years since prospects after college for professional gain is limited? Will poor kids with talent now be able to support their families? And what about college scholarships? If kids are getting endorsement money should they also be expected to pay college costs?
Should college athletes be able to profit from their own talent? TUESDAY 60 MINUTE POLL
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