A school in North Carolina has told a 9-year-old boy he can no longer carry a "My Little Pony" backpack to school because it is the cause of ridicule from his classmates.

Grayson Bruce, 9, says his classmates would tease and push him, call him mean names, and tease him for "girly" tastes.  The backpack was blue and fuzzy with ears and features Rainbow Dash, a character from the "My Little Pony: Friendship Is Magic" cartoon series.

Noreen Bruce, Grayson's mom, believes the school should punish the bullies fortheir actions and not her son.  

"My Little Pony: Friendship Is Magic" is a reboot of the 1983 classic cartoon and has a large fan base of young men and teenagers, known as "bronies."  

An 11-year-old boy, also in North Carolina, attempted suicide last month because of the teasing her received as "bronie."  It is believed there are many other "bronie" victims who have not made the headlines.

Many of Grayson's supporters have admonished the school's decision, "saying a lunchbox is a trigger for bullying is like saying a short skirt is a trigger for rape."

Facebook page for Grayson has more than 25,000 likes, with many supporters sending in videos to promote the cause.